The Who – The Who Sell Out (1967)

This is an interesting album and probably one of the most unusual concept albums ever made. It is arranged as a radio show with advertising interludes between songs. Some of the advertisements are songs The Who wrote that refer to real brands as also found on the album cover, while others are “found” material advertising radio stations, clubs etc. The use of genuine brands and material by other sources reputedly attracted a lot of legal cases.
This is The Who’s third album release. Their second was “A Quick One” (1966) which is seen as their least impressive 1960s album. It isn’t a bad album. The tracks have a quirky appeal but many are a little lacklustre overall. Standout tracks are “Run, Run, Run” written from the perspective of a stalker - it must be the first heavy rock song; John Entwistle’s “Whiskey Man” which has to be one of the first rock songs about insanity; and “So Sad About Us” which is regarded as one of their best pop songs. The album has an experimental feel with a few novelty-ish songs like “Boris the Spider” and “Cobwebs and Strange” which could be considered one of the first drum solo tracks since it features several very high energy drum solos by Keith Moon. Unlike a lot of tiresome songs based around drum solos (e.g. Cream – Toad, Led Zeppelin – Moby Dick), it doesn’t neglect the music and the solos are brief.

The Who Sell Out builds a lot on the experimentalism of A Quick One. It is a lot more psychedelic. Perhaps the greatest difference is the significant improvement in song quality. Pete Townshend’s song writing was far more sensitive and reflective – his mature style of songwriting took shape with this album. It is also evident that some tracks were more produced than previously, showing The Who’s attempts to come to grips with getting the best out of being in recording studios. They continued to develop in this respect with Tommy (1969) and especially Who’s Next (1971). It probably is an exaggeration to say this is one of the greatest albums of the 60s but it is still an overlooked classic that comes close to that standard at times. The best songs are “Armenia City in the Sky” which is a psychedelic hard rock classic with some amazing instrumental work; “Mary Anne with the Shaky Hand” – a Spanish flavoured acoustic version of the track (a better electric psychedelic version is on “Who’s Missing”); “Tattoo” a brilliant track which demonstrates the changes in Townshend’s writing; “I Can See for Miles” which is the showpiece of the album – an excellent song but perhaps a little overrated by Who fans; and John Entwistle’s “Silas Stingy” which makes great use of classical phrasing and mocking childlike rhyming.
The bonus tracks on the 1995 reissue almost double the length of the original album and for once are very worthwhile. The two best tracks are “Melancholia” which could have been The Who’s “Paint It Black” (!) if it was developed a step further and released; and “Early Morning Cold Taxi” which captures some of the commonplace themes of the album well. Their follow-up album, the classic “Tommy” which finally turned the band into superstars doesn’t really better it in terms of quality. In fact the opposite can be said because in some respects Tommy isn’t quite as original as this album, some of the material especially on the second disc (or last half of the CD) isn’t very strong, and it has a weaker production that lacks power. Even a lot of the key musical motifs of Tommy appeared originally on this album first, e.g. the musical interlude of “Rael”. Concept albums deservedly got a bad reputation in the 1970s. Perhaps the best thing about The Who Sell Out is that it focuses on ordinary everyday consumerism, materialism and youth with humour and intelligence. It is devoid of the indulgence and pomposity that plagued other concept albums (e.g. The Wall) and occasionally even afflicted The Who’s later albums (e.g. Quadrophenia).